Four ways Big Data has transformed Digital Marketing

Big data refers to the ability to use technology to analyse and interpret large amounts of raw data that’s available to business through various data sources, such as website behaviours, customer interactions, and social media feedback.

Data-driven marketing is helping organizations re-assess their marketing and advertising strategies. Data provides solid evidence on what is working to reach and resonate with customers, as well as what is not returning on investment or helping grow their business. In short, data analytics optimises marketing activities while cutting costs.

Here are some of the ways that Big Data has helped transform Digital Marketing:

Content Development

AI is frequently used for content development, chatbots, sales forecasts, language recognition, media planning, client segmentation, and ad targeting etc.

Website owners, bloggers, and marketers are able to share content that is relevant to their audience, customised to the audience’s preference

Customer Loyalty

Through targeted advertisements, more relevant content and personalisation customers are more loyal to brands than before.


Big Data allows for automation which not only saves time, but also leads to more accurate pricing decisions

Return on Investment (ROI)

By taking all activities and channels into account, Big Data provides a cost benefit analysis for each of those elements. It becomes impossible to misinterpret any part of the results.